From acoustic panels and house construction to seaweed farms, hydroponics, and bandages, we're celebrating what happens when government and industry and education come together for wool. Also, follow 10,000 sheep on their annual trek through Wyoming.
In which we attempt to draw the line between inspired marketing and factual nonsense, one luxury brand at a time.
Australia's Avington Merino, German wool futures, Smartwool's plus-sizes, South Dakota's wool story, knitted suits, Kyrgyz felting, and shearing schools
Exploring the future of wool in Britain, marketing the soul of wool in China, celebrating carbon emission reductions, pastoralism in peril, and one superstar who happens to love "itchy" wool.
Let's test your wool IQ! But first, big news about scouring, testing, packaging, artificial muscles, bags, and more.
Montana's black sheep ranchers & Duckworth, winter wool sweaters and coats, Nome Schoolhouse, icebreaker, Chimney Sweep, wool shoes, research on transforming coarse wool, wool wreaths
Join me for a video tour of three Paris yarn stores!