Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.
Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways.
We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages.
If there’s a wool connection, we go there.
You can support wool advocacy by joining the Foundation Flock.
Or join 7000+ wool-wise subscribers and receive my free Wool Wire newsletter. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.
Tales from Japan and our next book
Three Bags Full readalong, plus Tomomi Mimura’s mosaic embroidery, a woolly Hallmark Halloween mystery, and shepherding in Switzerland
For the Flock: This Week's Wooly Distractions
A new quiz, our summer book group, and fun wooly prompts in the Community
Flock Talk starts in an hour!
Put on the kettle and join me soon?
Flock Talk on Sunday!
Won't you join me this Sunday evening?
The Wool Wire | November 24, 2025
Improving upon the methane measure, clean keratin extraction, wool in construction, British Wool turns 75, and science uses wool to replace plastic
The Wool Wire | November 10, 2025
Game of Wool airs, Jennifer Lawrence wears Paloma, wool gets rebranded, and we take a look back at the Miss Wool of America pageant and the Berger textile factory.
Flock Talk begins in one hour!
See you in an hour?
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