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The Wool Channel

Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.


Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways. 

We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages. 

If there’s a wool connection, we go there. 

You can support wool advocacy by joining the Foundation Flock

Or join 6300+ wool-wise subscribers and receive my free email updates with online access to other critical content. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.

Featured Posts

Members Free

Closet Cooties Part Two: A Plan of Action

You've spotted evidence of moths. Now what do you do?

Closet Cooties Part Two: A Plan of Action
Members Free

Closet Cooties: Tackling Moths and Beetles

Wool is nature’s miracle fiber. It’s also delicious food for an array of tiny creatures. Can we coexist?

Closet Cooties: Tackling Moths and Beetles

Recent Posts

Members Free

The Wool Wire | February 21, 2024

The vitamin D connection, a silly quiz, regenerative wool in action, Ba&sh and French wool, closing the loop on Swedish wool, and prized pullovers for life.

The Wool Wire | February 21, 2024
Members Free

Quiz Time: Is there wool in your medicine cabinet?

The next time you pop a vitamin, ask yourself, "Did a sheep make this?"

Quiz Time: Is there wool in your medicine cabinet?
Members Free

The Wool Wire | February 7, 2024

Must-see TV, a mill changes hands, woolens get their wash, the connection between keratin and diabetes, 3D printing with wool, and breathing new life into old breeds

The Wool Wire | February 7, 2024