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The Wool Channel

Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.


Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways. 

We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages. 

If there’s a wool connection, we go there. 

You can support wool advocacy by joining the Foundation Flock

Or join 7000+ wool-wise subscribers and receive my free Wool Wire newsletter. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.

Featured Posts

Members Free

New Quiz: Wooly Words and Proverbs

Let's give your vocabulary a work-out!

New Quiz: Wooly Words and Proverbs

Recent Posts

Members Free

Join me for Flock Talk in one hour!

See you in 60 minutes

Join me for Flock Talk in one hour!
Members Free

The Wool Wire | January 30, 2025

Brown sheep prized at last, plus tracking trash, burying wool, hot heads on cool pillows, and booting peat to the curb.

The Wool Wire | January 30, 2025
Members Free

Flock Talk on Saturday!

It's high time we got together for a good gab about the many magical permutations of wool.

Flock Talk on Saturday!
Members Free

The Wool Wire | January 15, 2025

The power of grazing sheep to help heal the soil and mitigate the effects of climate change. Also, grazing for wildfire prevention and solar panel maintenance, plus wool air filters.

The Wool Wire | January 15, 2025