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The Wool Channel

Hello! I'm Clara Parkes. Welcome to The Wool Channel, my publication and community dedicated to the extraordinary world of wool.


It's ad-free and entirely supported by you.

I invite you to join me and other wool ambassadors. Become part of this passionate network of informed consumers. We advocate for wool in the world and have fun doing it.

As a member of TWC's Foundation Flock you'll enjoy insightful articles, monthly livestreams, and a priceless community of fellow wool lovers—all while fueling TWC's public wool advocacy work.

Or, with the free option, I'll keep you in the loop about news you won't want to miss.

Even better, I invite you to join TWC's Foundation Flock and be part of rebuilding a wooly world!

Featured Posts

Members Public

The Wool Wire | January 25, 2023

From acoustic panels and house construction to seaweed farms, hydroponics, and bandages, we're celebrating what happens when government and industry and education come together for wool. Also, follow 10,000 sheep on their annual trek through Wyoming.

The Wool Wire | January 25, 2023
Members Public

Mythical Breeds and Magic Marketing: A Foundation Flock Exclusive

In which we attempt to draw the line between inspired marketing and factual nonsense, one luxury brand at a time.

Mythical Breeds and Magic Marketing: A Foundation Flock Exclusive

Recent Posts

Members Public

Flock Talk starts in one hour!

Members Public

December 2022 Year-End Flock Talk

December 2022 Year-End Flock Talk
Members Public

The Wool Wire | December 29, 2022

Exploring the future of wool in Britain, marketing the soul of wool in China, celebrating carbon emission reductions, pastoralism in peril, and one superstar who happens to love "itchy" wool.

The Wool Wire | December 29, 2022
Members Public

Nineteen Beautiful Minutes in Wales

Nineteen Beautiful Minutes in Wales
Members Public

The Wool Wire | November 30, 2022

Montana's black sheep ranchers & Duckworth, winter wool sweaters and coats, Nome Schoolhouse, icebreaker, Chimney Sweep, wool shoes, research on transforming coarse wool, wool wreaths