Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.
Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways.
We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages.
If there’s a wool connection, we go there.
You can support wool advocacy by joining the Foundation Flock.
Or join 7500+ wool-wise subscribers and receive my free Wool Wire newsletter. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.
Tales from Japan and our next book
Three Bags Full readalong, plus Tomomi Mimura’s mosaic embroidery, a woolly Hallmark Halloween mystery, and shepherding in Switzerland
For the Flock: This Week's Wooly Distractions
A new quiz, our summer book group, and fun wooly prompts in the Community
The Wool Wire | May 28, 2026
Wool demand outpacing supply, grazing on public lands is at risk, a map of microns in the Southern Hemisphere, British wool mattresses, and pillow talk
The Wool Wire | May 14, 2026
Raves for the Sheep Detectives, healing peat bogs, grazing beneath panels, and regional wool movements in Poland and Italy's Abruzzo region.
The Wool Wire | April 30, 2026
Sextuplets in Vermont, Allbirds' AI gambit, funding for fake fiber engineering, fair prices for regenerative wool, and wool prices on the rise in the UK
The Wool Channel Newsletter
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