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The Wool Channel

Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.


Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways. 

We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages. 

If there’s a wool connection, we go there. 

You can support wool advocacy by joining the Foundation Flock

Or join 7500+ wool-wise subscribers and receive my free Wool Wire newsletter. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.

Featured Posts

Members Free

Sneak Peek: Report from Paris

Here's an exclusive preview of my report from Lainorama in Paris that'll go out to the public next week.

Sneak Peek: Report from Paris

Recent Posts

Members Free

The Wool Wire | June 13, 2024

Wool's thermal comfort in the great outdoors, plus Huckberry in Tasmania, Darn Tough in Vermont, and celebrating Iceland's wool legacy

The Wool Wire | June 13, 2024
Members Free

Flock Talk in one hour!

Grab your passport and get comfy, we're headed to Paris in one hour!

Flock Talk in one hour!
Members Free

The Wool Wire | May 30, 2024

Re-learning how to care for our clothes, plus Shaun the Sheep dryer balls, wool pizza, and following a Maine shearer

The Wool Wire | May 30, 2024
Members Free

Flock Talk Friday and our Next Readalong all about Loving Your Laundry

Join me Friday for our month-end Flock Talk livestream! Plus, learn all about laundry love in our next readalong.

Flock Talk Friday and our Next Readalong all about Loving Your Laundry