
Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.
Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways.
We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages.
If there’s a wool connection, we go there.
You can support wool advocacy by joining the Foundation Flock.
Or join 7000+ wool-wise subscribers and receive my free Wool Wire newsletter. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.
For the Flock: This Week's Wooly Distractions
A new quiz, our summer book group, and fun wooly prompts in the Community

The Wool Wire | June 5, 2025
Shining a spotlight on Jacob Long of American Woolen, plus peat restoration in Northern Ireland, wool insulation in remote Rajasthan, and 18 years of grazing for wildfire prevention.
Flock Talk in one hour!
See you soon!

Flock Talk on Saturday!
Save a spot on your dance card for me this Saturday night

The Wool Wire | May 23, 2025
Innovative uses of wool for hygiene, horticulture, and keeping tabs on our aquatic friends.