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The Wool Channel

Hello! I'm Clara Parkes. I'm an advocate for wool, and I invite you to join me.


Together we’ll learn why it’s crucial that we use wool not only for socks and sweaters, but also in new and innovative ways. 

We discuss sheep farming and regenerative practices and climate change; we look at how wool can replace synthetics in a wide range of products from garden compost and insulation, to packaging and bandages. 

If there’s a wool connection, we go there. 

You can support wool advocacy by joining the Foundation Flock

Or join 6300+ wool-wise subscribers and receive my free email updates with online access to other critical content. And, if you want to help spread the wool word, please consider joining the Foundation Flock. Your support keeps me going.

Featured Posts

Members Free

Closet Cooties Part Two: A Plan of Action

You've spotted evidence of moths. Now what do you do?

Closet Cooties Part Two: A Plan of Action
Members Free

Closet Cooties: Tackling Moths and Beetles

Wool is nature’s miracle fiber. It’s also delicious food for an array of tiny creatures. Can we coexist?

Closet Cooties: Tackling Moths and Beetles

Recent Posts

Members Free

The Wool Wire | April 17, 2024

Venture to the Faroe Islands, watch Bishu Wool get made in Japan, nod to Icebreaker's plastic-free mea culpa, and celebrate wool sweaters forever

The Wool Wire | April 17, 2024
Members Free

The Wool Wire | April 4, 2024

Healing our soil with wool, plus a regenerative primer, a new puffy startup, the perspective of a big player, encouraging consumer trends, and wool slippers on parade

The Wool Wire | April 4, 2024
Members Free

Next Book and New Quiz!

Test your knowledge of wool on the high seas, and grab your copy of Worn for our next readalong.

Next Book and New Quiz!