Wool 101
Heatwave!
This may not seem an obvious time to talk about wool. Here in the United States, over 100 million people across 28 states are under some form of a heat-related alert, and conditions are even more critical in the UK and EU. And yet...
Shrinkproofing Wool: A Quick Primer
Love it or hate it, but machine-washable wool has kept the wool industry afloat. Hello, wool-curious humans! Last week I told you about a study [https://www.thewoolchannel.com/wool-microfibers/] that suggested machine-washable wool biodegrades three times faster than untreated wool and without releasing any microplastics. Since then, I received
From Sheep to Sweater in Three Minutes
Hello and happy Thursday, wool people! After last week's American Wool-produced shearing video [https://vimeo.com/showcase/8172560/video/505380248], my inbox was full to overflowing with pleas for more. I'm with you. The entertainment industry has yet to wake up to the extraordinary storytelling potential of wool, so it's
She Tortures Wool for a Living: Meet the Woman Helping Revive Commercial Wool Testing in the United States
Greetings from Wool Channel HQ! -------------------------------------------------------------------------------- 🐑 Foundation Flockers, our Flock Talk Q&A is this Monday, August 30th, at 7pm Eastern. Send me your questions, comments, and concerns. This is our time together. 🐑 -------------------------------------------------------------------------------- I have a new episode of Voices in Wool for you! We meet Dr. Dawn Brown,
