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Wool 101

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Shrinkproofing Wool: A Quick Primer

Love it or hate it, but machine-washable wool has kept the wool industry afloat.Hello, wool-curious humans! Last week I told you about a study that suggested machine-washable wool biodegrades three times faster than untreated wool and without releasing any microplastics. Since then, I received a very reasonable question from

Shrinkproofing Wool: A Quick Primer
Members Public

From Sheep to Sweater in Three Minutes

Hello and happy Thursday, wool people! After last week's American Wool-produced shearing video, my inbox was full to overflowing with pleas for more. I'm with you. The entertainment industry has yet to wake up to the extraordinary storytelling potential of wool, so it's our job to show them. As memberships

From Sheep to Sweater in Three Minutes
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Interview Exclusive for the Foundation Flock

Interview Exclusive for the Foundation Flock
Members Public

She Tortures Wool for a Living: Meet the Woman Helping Revive Commercial Wool Testing in the United States

Greetings from Wool Channel HQ! 🐑  Foundation Flockers, our Flock Talk Q&A is this Monday, August 30th, at 7pm Eastern. Send me your questions, comments, and concerns. This is our time together. 🐑 I have a new episode of Voices in Wool for you! We meet Dr. Dawn Brown, the

She Tortures Wool for a Living: Meet the Woman Helping Revive Commercial Wool Testing in the United States