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Wooly Coolers, the Bird Flies, and an American Road Trip

Greetings, wool-curious humans! 🐑 Foundation Flockers, I surprised our Monday livestream Q&A with a special treat. Dr. Dawn Brown popped in and gave us a behind-the-scenes tour of the wool lab in San Angelo. If you missed it, you can find the replay here [https://www.thewoolchannel.com/august-flock-talk/

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Step into Valais

Does the world need another pair of wool shoes? Do I, for that matter? A quick glance at my closet and the answer is no. But I'm a sucker for a good story. And the story behind these is worth telling. We begin in 2014, when a Swiss

Step into Valais
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Icebug Eide Woolpower Shoes

Let's get this out of the way right now: These shoes are only 50% wool, the rest is a synthetic mix. Which I didn't know until I'd ordered a pair, opened the box, put them on, and fallen in love. The rest of what

Icebug Eide Woolpower Shoes
Members Free

Allbirds, Five Years On

In 2016, a California startup with a wildly successful Kickstarter campaign [https://www.kickstarter.com/projects/3over7/the-wool-runners-no-socks-no-smell] released a product that would profoundly alter the wool landscape. The early 21st century can be divided in two: BA and AA. Before Allbirds and After Allbirds. Allbirds didn't directly

Allbirds, Five Years On