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The Wool Wire | August 24, 2022

The fight to save Casentino cloth, plus wool packaging and the circular economy, Morgan Kurz's wool bike clothing, NZ millennials choosing wool home flooring, Wyoming’s Wool Initiative, Appalachian coal mines reclaimed for sheep farming, and Pendleton Woolen Mill tours

Clara Parkes
Clara Parkes
6 min read
Two curious sheep want to know what's happening in the world of wool.
Photo by Jørgen Håland / Unsplash

News snippets from the wool world

Greetings, wool people!

We have officially made it past the dog days of summer. Yes that's right, the dog days have a schedule—July 3rd to August 11th—that correlates to the constellation of Orion's dogs in the summer sky.

Which begs the question, where are the sheep constellations? Why should Orion and his dogs have all the fun?

Actually, they don't. We do have sheep in the sky. There's the constellation of Aries, which contains the star Hamal (or "the lamb"). But I digress.

Back here on planet Earth, the wool world does not stop for anything—not even dog days or hot weather. In this issue we learn about an historic Italian woolen mill in peril, then we get updates on insulated packaging innovations, wool carpets, environmental footprint methodologies, Pendleton Woolen Mill tours, and much more.


The fight to save a centuries-old wool mill in Tuscany

Since the 14th century, Casentino cloth has been valued for its beauty, durability, and even waterproof qualities. Florentine nobility prized it. Verdi wore it, as did Audrey Hepburn in "Breakfast at Tiffany's." After two nearly disastrous years, the last remaining mill to produce Casentino cloth—the Manifattura del Casentino—has seen orders triple this year. In a painful twist of irony, that same mill now faces eviction by the building's new owner, Italian data center company

Can an Iconic Italian Wool Survive a Changing Economy?
Casentino cloth has been finished for centuries by workers in a remote Tuscan valley. Today they are threatened by eviction.

Eco-Sustainable Wool Felt Packaging

So much of the world's wool may never make it onto our bodies, but that doesn't make it any less useful. We continue to see advancements in the use of coarse grades of wool in packaging. Here's a tidbit on one such innovator, the Australian company Planet Protector.

"Founded in 2015, Planet Protector has been in the race to become the market leader in thermal packaging that doesn’t harm the planet. Planet Protector manufactures Woolpack packaging using non-textile grade, coarse wool. The fibre’s outstanding insulating properties are superior to polystyrene and perfect for keeping the temperature of food, seafood and pharmaceuticals stable during transportation." (full article)

Wool packaging still costs a bit more than bubble wrap and other non-biodegradable shipping materials. Retailers, if you're interested in shifting to wool but can't quite absorb the full cost yourself, consider adding a "wool packaging" option during checkout and letting your customers decide. Even if they don't choose it at first, you've planted a bug in their ear for next time.

New study looks at wool's impact on the circular economy and the EU's Product Environmental Footprint (PEF) methodology

Reaping the rewards of recycling
Reaping the rewards of recycling

The study (which you can download here) makes a cradle-to-grave assessment of the use of a recycled wool blend sweater compared to a non-recycled equivalent in terms of its impact on climate change and use of fossil fuels and water. The results make a very clear argument not just for using natual fibers but specifically for recycling them—noting a reduction of between 66 to 90% compared to a virgin pure wool sweater.

On a larger scale, the results underline the need for the EU to update its PEF methodology to better reflect a product's full life cycle. As Dalena White of the IWTO writes, "The inherently circular attributes of products made from natural fibres like wool, such as renewability at the start-of-life, high levels of reuse and recycling during life, and biodegradability at end-of-life, are not counted or only minimally so." Let's hope the EU listens.

Introducing Morgan Kurz and Her Handmade Wool Bike Clothing

Think the wool garment industry is only for big players? Think again. Here's a great profile of someone who is making great strides on a scale that works for her.

"Morgan Kurz is a 28-year-old artist and mountain biker who runs a one-woman shop currently based in Steamboat Springs, Colorado, where she handmakes mountain bike clothing from wool, hemp, and other natural fibers..." (full article)

New Zealand Research Shows Millenial Shift to Wool for Home Flooring

Here's some more good news about shifting consumer perceptions of wool's cost and value.

"The nationwide Bremworth study, which has tracked changes in attitudes over the past three years, also shows the perception of wool carpet as having a higher cost, when compared to synthetic alternatives, is becoming less of a barrier for most consumers.
The new study found wool is increasingly recognised as environmentally friendly by over three quarters (77 per cent) of those surveyed and sustainable by more than two thirds (69 per cent) of respondents."
Perception of wool changing among consumers
A three-year research study into the perceptions of wool has found efforts to build the industry’s sustainability credentials...

The Wyoming Wool Initiative Gathers Steam

Need a blanket? I think you do. Check out the University of Wyoming Sheep Program's Wyoming Wool Initiative and the UW Blanket Project, which is now in its second year.

UW Sheep Program launches Wyoming Wool Initiative
Last year, the University of Wyoming Sheep Program launched the UW Blanket Project. They designed, created and sold limited edition blankets made from the wool of the UW sheep herd. Now, that program has become the Wyoming Wool Initiative and it’s more than just blankets.

Repurposing Abandoned Coal Strip Mines for Sheep Production

As the country moves away from coal and toward renewable energy, here's an uplifting story about what could be done with all that unused, un-grazed land. Hint: It involves sheep.

"Before King Coal reigned in the Appalachian Mountains of Eastern Kentucky – and surrounding areas – sheep were a common sight. Patrick Angel hopes the small ruminants can be a part of reviving the region as the country moves away from coal as a primary energy source.
The retired forester and soil scientist for the U.S. Department of the Interior devoted a lifetime to reclaiming areas used for surface mining of coal, mostly in his home state of Kentucky. And when he looks at the seemingly countless acres of reclaimed Appalachian Mountains land stretching from Pennsylvania to Alabama and encompassing eight states, he sees a grazing mecca that might just rejuvenate the area and the American sheep industry at the same time." (full article here)

Pendelton Woolen Mills Resumes Mill Tours

And finally, some good news for woolheads with wanderlust: Pendleton Woolen Mills has resumed tours of its mills in Washougal, Washington, and Pendleton, Oregon. The tours take you through the entire vertical operation from wool to blanket. Road trip, anyone?

As always, thanks for your readership and your support.

Until next time,


The Wool Wire is made possible by members of The Wool Channel. If you enjoy these emails and would like to dig deeper into wool and support the work, consider joining the Foundation Flock. And if you already are a member of the flock, thank you for your support!


Clara Parkes

Wool is life. I make The Wool Channel go.


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