Mythical Breeds and Magic Marketing: A Foundation Flock Exclusive
In which we attempt to draw the line between inspired marketing and factual nonsense, one luxury brand at a time.
The Wool Wire | January 11, 2023
Australia's Avington Merino, German wool futures, Smartwool's plus-sizes, South Dakota's wool story, knitted suits, Kyrgyz felting, and shearing schools
The Wool Wire | December 29, 2022
Exploring the future of wool in Britain, marketing the soul of wool in China, celebrating carbon emission reductions, pastoralism in peril, and one superstar who happens to love "itchy" wool.
The Wool Wire | December 16, 2022
Let's test your wool IQ! But first, big news about scouring, testing, packaging, artificial muscles, bags, and more.
The Wool Wire | November 30, 2022
Montana's black sheep ranchers & Duckworth, winter wool sweaters and coats, Nome Schoolhouse, icebreaker, Chimney Sweep, wool shoes, research on transforming coarse wool, wool wreaths
The Wool Wire | November 16, 2022
Allan Savory on how sheep can heal the landscape, a primer on solar grazing, Philly cheese co. packs with wool, NZ strongwool futures, men's merino jumpers & sweaters, NZ woolen exercise mats & teenagers make a drain filter from wool
Traveling with Wool: Tips, Tricks, and Lessons Learned So Far
I'm on day 19 of 43 living out of a carry-on bag that was packed almost exclusively with wool. How's it going?
